Elora Festival
Date: Winter 2022
Tools used: Adobe XD, Photoshop, Illustrator
Role: UI Designer, UX researcher
Problem
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Elora’s festival website needs a redesign to attract a new audience (20-30-year-old adults.)
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Make a new style guide for the website and change the content of it to make it less text-heavy. The new design of the website must be modern to attract younger audiences.
Solution
Persona
A persona was created in order to understand the new audience that Elora wanted to approach.
Current state analysis
This was created to understand what could be improved on their current website at that time
Style sheet
This stylesheet was implemented. This was based on their target audience and values.
Competitive scorecard
Some research about other websites that host music events was done.
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4 websites were selected to analyze what could be implemented in Elora’s festival website to make it stand out from the rest.
User flow
Prototype
These are some important screens from the prototype that was created for Elora Festival. The prototype was created for a mobile version.
